The world of artists and musicians -like others- has changed, and there’s much more to their work than just music. To be successful in music means you are doing the extra work to promote your brand, and to make sure that your work gets the best exposure that it can. For the release of 77 Jefferson’s “GetUp!” EP, the focus was to not only have the necessary material for a successful release, but to make sure that the content was cohesive and consistent. The styling of the content goes a long way to make a lasting impression, which ultimately decides the fate of your project. In this process I produced and mastered the music, created the album cover, shot and edited the video (released the day available for preorder), created supporting marketing material for social media sites, taylord the groups webite for the release, and implemented an online marketing plan. on Facebook and Instagram. The result was a charting at #5 on the Billboard Charts for the groups genre.